Hi, I'm Stephen!

I'm a paid social strategist based in Metro Detroit, and I started Robin's Hood because I believe that small businesses deserve better marketing than they've been getting.

Stephen

My Background

I've spent the last 5+ years running paid social campaigns on Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, as well as working across multiple channels including print, OOH, programmatic, and search. I've built and managed campaigns for brands across a range of industries, and I've seen what the data does when you actually know how to use it.

I began to notice a bit of a gap. Larger brands had access to sophisticated targeting strategies, first-party data plays, and the kind of multi-channel thinking that actually moves revenue. Small businesses were left with boosted posts and generic agencies who treated them like an afterthought.

My Approach

Robin's Hood was created to bring the same strategies run for a national brand (custom audiences, lookalike expansion, lapsed-customer re-engagement, conversion-focused creative) to Metro Detroit small Businesses that know their customers better than any algorithm does. They just need the tools to act on that knowledge.

Let’s start working together

Fill the form now, and let's build your unfair advantage.